“The Board's strategy for this bank is straightforward: a simpler bank focused on doing fewer things, and doing them well, built around a low risk UK and Irish retail and commercial bank.”
Howard Davies, Chairman
Phase 1 was substantially complete at the end of 2014. The focus was on building capital strength, making the bank safer, reducing costs and simplifying our structure.
We are currently in phase 2, improving our core businesses, reducing Risk Weighted Assets and addressing residual conduct issues.
Phase 3 will focus on becoming number 1 and achieving attractive, balanced and sustainable financial returns.
“RBS made progress again in 2015. We ended the year a simpler, stronger bank with a business anchored squarely in the UK and Ireland, focused on retail and commercial markets.”
Ross McEwan, Chief Executive
We have a clear ambition to become No.1 for customer service, trust and advocacy. In 2015, our focus has been on Cost, Capital, Restructuring and Resilience. We have also begun the process of making RBS a simpler place to work and an easier bank to do business with.
New banking proposition launched: 'Reward' offering customers 3% cashback on their household bills.
First UK bank to enable customers to login to their mobile banking app using only their fingerprint.
This enables customers to have access to mobile banking as they open their current account. Active mobile users have increased 27% to 3.7 million.
New automated account opening process has increased our onboarding process efficiency, with end-to-end account opening times falling by 50% for business customers and 30% for Commercial customers.
Branch Transformation programme – 322 branches refurbished, 922 ATMs replaced.
First banking product to be awarded ‘RNIB approved’ as RBS launched new cards specifically designed for blind and partially sighted customers.
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© Royal Bank of Scotland 2017
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