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Priorities & strategy

The principles of the RBS strategy are working well

 

CUSTOMERS

The new RBS is built upon customer-driven businesses with substantial competitive strengths in their respective markets.

RISK

In parallel, RBS legacy risk positions are being worked down and risk profile transformed, in part via Non-Core division.

VALUE

Each unit is being reshaped to provide improved and enduring performance and to meet new external challenges.

CONNECTIVITY

Businesses are managed to add value in their own right but to provide a stronger, more balanced and valuable whole through cross-business linkages.